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?What Is EDDM?

The EDDM glossary

Every word you'll meet when sending EDDM, in plain language, each with a small drawing.

Checked November 7, 2026

Carrier route
The set of addresses one mail carrier visits. EDDM areas are made of whole routes.
Every Door Direct Mail® (EDDM®)
A USPS service that delivers your piece to every address on the routes you choose, without a list.
EDDM Retail
The simple version: set up online, take it to the Post Office, no permit, $0.260 a piece.
BMEU
Business Mail Entry Unit, where big mailers drop bulk mail and pay with a permit.
Flat
A large mail piece, bigger than a letter. EDDM Retail pieces are flats.
Postal Customer
The words printed instead of a name. Reaches every home and business on the route.
Residential Customer
Like Postal Customer, but homes only.
Indicia
The printed postage mark in the top right corner, used instead of a stamp.
Bundle
A stack of 50 to 100 pieces for one route, no taller than 6 inches.
Facing slip
The paper on top of each bundle showing the route and how many pieces are in it.
PS Form 3587
The EDDM Retail form you bring to the Post Office with your mailing.
Saturation mail
Mail that goes to every (or nearly every) address on a route.
USPS Marketing Mail
USPS's class for advertising mail. EDDM is part of it.
Permit
A USPS account that lets big mailers pay postage without stamps. Not needed for EDDM Retail.
Size checker
A tool in the USPS EDDM website that checks whether your piece's size qualifies.
3.3 ounces
The most an EDDM Retail piece can weigh.
Deferred handling
Advertising mail can wait behind other mail. There's no promised delivery day.
Shared mail
One package holding offers from many advertisers. USPS's price list calls one form Marriage Mail.