EEveryevery address on the route
DDoordelivered to each mailbox
DDirectstraight to people, no middleman
MMailsent by USPS
Every door
Your piece goes to every address on the routes you pick. You can't skip houses. You can choose homes only, or homes and businesses together.
Direct mail
Advertising sent through the mail. EDDM is one kind of direct mail, the kind that doesn't need a list.
Two versions
- EDDM Retail is the simple version. You set it up online and take it to a Post Office. No permit and no yearly fee.
- EDDM BMEU is the bulk version. Large mailers enter it at a Business Mail Entry Unit and pay with a permit.
Why the ®
Every Door Direct Mail®, EDDM® and EDDM Retail® are registered trademarks of the United States Postal Service. The ® shows that.
Quick questions
What does EDDM stand for?
Every Door Direct Mail.
What does EDDM Retail mean?
The version of EDDM for small mailers: set up online, dropped at a Post Office, no permit needed.
Who owns the name EDDM?
The United States Postal Service. EDDM® is a registered trademark of USPS.