Addressed mail
You have a list of names or addresses. Each piece is printed with one of them. Only those people get it.
EDDM
You pick areas (carrier routes). Every address on them gets a piece that says "Postal Customer". No list.
Side by side
| EDDM Retail | Addressed mail | |
|---|---|---|
| Who gets it | Everyone on the routes | Only people on your list |
| List needed | No | Yes |
| Names on pieces | No | Yes |
| Postage | $0.260 a piece | Usually more, by class and sorting |
| Best for | Reaching a whole neighborhood | Reaching specific people |
Which one?
- "I want everyone near my shop to know about us." EDDM.
- "I want my past customers to come back." Addressed mail.
- "I want homeowners in a few streets." EDDM with "Residential only", if the routes match.
Quick questions
Is EDDM cheaper than addressed mail?
Per piece, usually yes. But EDDM sends to every address on a route, including people who may never buy.
Can I add names to EDDM pieces?
No. EDDM pieces use a simple address like "Postal Customer".