Who uses EDDM?

• Restaurants
• Home services
• Realtors
• Dentists and clinics
• Shops
• Local campaigns
• Community groups
• Gyms and salons

Typical users and what they send

• Restaurants: a menu or an opening offer to the streets around them.
• Home services (roofing, HVAC, plumbing, landscaping, cleaning): a seasonal offer to homeowners.
• Realtors: recent sales and market news for a neighborhood.
• Dentists, gyms and salons: a new-patient or first-visit offer.
• Shops: a sale or event.
• Local campaigns: a candidate or issue card to every household in a district.
• Community groups and churches: an event invitation.

When EDDM is the wrong tool

• Your customers are spread out, not clustered near you.
• You need to reach specific people, like past customers or businesses in one industry.
• Your message is personal, like a bill, a reminder for one customer, or anything with a name on it.
• You need it delivered on a specific day.